What is a Persona for the Fairway & Executive Subscriptions?
A Persona is based on different color schemes and patterns which will allow you to show your personality on and off the golf course.
For the Athletic Persona, you will receive a modern and clean style with colors from deep tones to popping accents. Patterns will range across the board from solids, stripes, and subtle textures. Dustin Johnson, Jordan Spieth, and Zach Johnson do a great job of showing how this persona looks on the course.
With the Loud & Wild Persona, you can expect to receive bold, strong and fun styles. Colors will be bright, and neon mixed with every pattern you can think of such as chevrons, argyle, and plaids. Rickie Fowler, Ian Poulter and John Daly do a great job in representing this persona.
The Traditional Persona will be a more conservative and classic style with neutrals and muted accent colors. Patterns will be between solids as well as subtle textures. Players that we look at for this persona would be Matt Kuchar, Phil Mickelson, and Fred Couples.
With the All Styles Persona, you will receive a mix of any of the above personas. This is great for someone that is willing to mix up their outfits depending on the occasion and is open to a sleek traditional look but also willing to show off their confidence with bold colors. Adam Scott, Justin Thomas, and Bubba Watson mix up these personas well.